top of page


Real Fruit Campaign

WELCH'S FRUIT SNACKS

AGENCY // GUT
ROLE // GRAPHIC DESIGN, ART DIRECTION, HEAD OF ART

Asset-3_3x.png
Asset-2_3x.png
Asset-1_3x.png

Fruit snacks are one of America's favorite snacks. They're small, gummy and shaped like real fruit. However, there are many brands in the category and all of them make claims they're made with fruit. Often it means they use fruit flavoring, fruit puree, or juice concentrate. Welch's Fruit Snacks, however, use the whole fruit in their fruit snacks, making them the leaders. So as part of a simple, captivating campaign with no tagline, we turned fruit stickers, the symbol for real fruit and the only part of the fruit our product doesn't have, into the product benefit.

ORANGE_FOR_SUBMISSION.jpg
STRAWBERRY_FOR_SUBMISSION.jpg
GRAPE_FOR_SUBMISSION.jpg
OOH_1_FOR_SUBMISSION.jpg
OOH_3_FOR_SUBMISSION.jpg
OOH_2_FOR_SUBMISSION.jpg
PRINT_2_FOR_SUBMISSION.jpg

CONTACT

  • LinkedIn

©Guido Fusetti

bottom of page