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Sometimes It's Not Stealing

WELCH'S FRUIT SNACKS


AGENCY // GUT
ROLE // GRAPHIC DESIGN, ART DIRECTION, HEAD OF ART

Welch's Fruit Snacks are often found in children's lunchboxes but that doesn't stop parents from sneaking into the pantry to “steal” them (despite the tantrums that might follow). Pim Brands Inc., makers of Welch’s Fruit Snacks, believes that parents deserve Fruit Snacks too, so today, we’re launching a new storybook—“Sometimes It’s Not Stealing”—to help them get away with it. The physical book, complete with a secret Welch’s Fruit Snacks compartment, is available now for purchase—but we didn’t stop there. We’ve also created a digital, audio, and video version of the story, narrated by none other than show-stealer, Kristin Chenoweth.

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