Head of Art / Design Director / Visual Storyteller
hi@guido.studio • +1 (786) 369 6590
profile
Award-winning designer and art director with 25+ years of experience shaping visual worlds for global brands and cultural icons. From Buenos Aires to Miami, I’ve built a career turning ideas into emotion—crafting identities, campaigns, and experiences that move people. His journey began in the dynamic advertising world, where he developed a keen eye for detail and a passion for creating visual narratives. Currently leading design at Inter Miami CF, blending sport, culture, and storytelling into a visual language that resonates far beyond the pitch.
pleasure
There is nothing I enjoy more than creating, from ideas to design to art to drawings, etc. I love to sit in front of my computer or a piece of paper to design, to try things, to do what I know how to do, but mostly to create something that I haven't done before.
software
MacOS, Adobe Illustrator, Adobe Photoshop, Adobe Premiere, Adobe After Effects, Adobe InDesign, Cinema 4D, Microsoft Office, PowerPoint, Keynote, etc.
creative skills
Graphic Design, Art Direction, Illustration, Branding, Advertising
languages
Fluent in English. Native Spanish
experience
Over 18 years of experience in leading design and advertising projects for global brands such as Popeyes, Philadelphia cream Cheese, Michelob Ultra, Stella Artois, Vital Farms, Welch’s, Ford, Mc Donald's, Disney, Renault, Telecom, Burger King, HSBC, Shell, Volvo, Knorr, Unilever, Sprite, Cadbury, Gillette, Head & Shoulders, Play-Doh, Walmart, State Farm, Buchanan's, Diesel, Coca-Cola and more. Proven track record in creating award-winning campaigns and innovative marketing strategies.
INTER MIAMI CF 2024 - PRESENT
Associate Design Director
Leading the club’s design identity across all touchpoints—digital, social, merchandise, and in-stadium. Directs matchday graphics, campaign visuals, and brand systems featuring Lionel Messi and major tournaments. Mentors a small team of designers, driving the fusion of football culture and visual storytelling.
GUT Miami 2020 - 2024
Head of Art
Directed design and art direction across global accounts including Popeyes, Philadelphia Cream Cheese, Headspace, Tim Hortons, Sixt and Vital Farms.
Freelance 2018 - 2020
Art Counselor - Designer - Art Director
Alma DDB 2013 - 2018
Creative Director
CLIENTS: McDonald's, State Farm, Buchanan's, Clorox, Play-Doh, etc.
Freelance 2012 - 2013
Art Counselor - Designer - Creative
CLIENTS: Draft FCB Mexico, Coupé Bs As, David Argentina, Furia Bs As, Ogilvy Argentina, Juan Salvarredy Foto, Government of the Autonomous City of Buenos Aires, Tetra Pak, etc.
Santo Bs.As. 2011 - 2012
Art Counselor
CLIENTS: DIESEL, Coca Cola, Telecom, Arnet, Personal, etc.
Del Campo Nazca Saatchi & Saatchi 2010 - 2011
Art Counselor
CLIENTS: Sprite, BGH Air Conditioners, Beldent, etc.
Early Career (1996–2010) – Art Director roles at agencies including JWT Argentina, Del Campo Nazca Saatchi & Saatchi, and Agulla & Baccetti, developing campaigns for Renault, Sprite, and Knorr.
EDUCATION
University of El Salvador • Argentina
Escuela Superior de Creativos Publicitarios • Argentina
RECOGNITIONS
