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Philly Series 5
PHILADELPHIA CREAM CHEESE
AGENCY // GUT
ROLE // PRODUCT DESIGN, PACKAGING DESIGN, ART DIRECTION, GRAPHIC DESIGN, HEAD OF ART
While many people were so desperately trying to get their hands on the newest gaming consoles being released in the fall of 2020, GUT decided that Philadelphia Cream Cheese should offer the hottest gift of the holiday season. Thus, the campaign for the “Philly Series 5” was born, quickly becoming the brand’s fastest selling product in 148 years
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